Surveys show that more than half of Americans take some form of vitamin supplement almost every day. Dietary supplements include vitamins, minerals, herbs and botanicals, amino acids, enzymes and many other products, according to the National Institutes of Health. Market data released by Grand View Research shows that the United States remains the mainstream market for dietary supplements in the world.
The FDA has established "Good Manufacturing Practices" (GMP) for dietary supplements to help ensure these products are safe.
Today, dietary supplements come in many varieties, including tablets, capsules, powders, gummies, drinks, and more.
Some of the most widely consumed supplements include multivitamins, calcium, magnesium, iron and other minerals, the herbal category includes turmeric, echinacea. Others include grape seed extract, probiotics, omega-3 fish oil and protein powder. The top 3 raw materials with the fastest growth in the US market in 2023 are vitamin C, lysine, beetroot.
Beetroot supplements are available in a variety of forms, including powders, tablets, capsules, and gummies. Force Factor's Beetroot Gummies, for example, are fortified with beetroot extract, as well as grape seed extract and L-citrulline, designed to support energy levels and promote heart health.
From the dietary supplement category, the market size of protein supplements, meal replacements, probiotics and digestive aids is growing. Magnesium accounts for 30% of products for bone health and immune health.
In order to meet the needs of various consumers, magnesium supplements are available in various forms, including capsules and gummies. The most common added ingredients in magnesium supplements include magnesium glycinate, magnesium malate, magnesium taurate, magnesium citrate, magnesium sulfate, and magnesium chloride. , magnesium lactate, etc.
Reference
[1]. Nutrition Insight. Experts warn bowel cancer rates will skyrocket this year from poor nutrition in younger people.
[2]. Treyzon L, Chen S, Hong K, Yan E, Carpenter CL, Thames G, Bowerman S, Wang HJ, Elashoff R, Li Z. A controlled trial of protein enrichment of meal replacements for weight reduction with retention of lean body mass. Nutr J. 2008 Aug 27;7:23.
