Probiotics, multivitamin tablets, fish oil, liver protection tablets, these nutritional supplements are popular among young people.
Under this consumption trend, the nutritional supplement market has grown rapidly. A report pointed out that the global nutritional supplement market has maintained an average annual growth rate of 6.3% in the past five years. Compared with traditional health products (mostly in the form of capsules and tablets), new nutritional supplement forms (soft candies, oral liquids, solid powders) are more convenient.
Our company has multiple production lines that can customize supplements in different dosage forms, and we can also customize supplements according to your formula.
Among the white-collar group, 21.9% of the post-90s said that they "have the habit of taking dietary nutritional supplements for a long time."
67% of consumers worldwide said that they will continue to take dietary supplements in the next year.
49% of nutritional supplement consumers worldwide said that they are willing to continue to buy and take dietary supplements.
A large-scale consumer survey report found that among people who currently use health products, the most prominent needs include: improving sleep quality, improving energy, regulating emotions, regulating gastrointestinal function, and improving attention.
In response to this consumer demand, various types of nutritional supplements have appeared on the market in recent years, such as multivitamins, soft candy products, oral beauty products, etc. for target groups.
Reference
[1]. FMCG Gurus, Sleep and Stress Management Global Report, January 2021.
