How To Seize The Opportunity Of 100 Billion Eye Care Market?

June 6 is the 27th national "National Eye Health Day".Not only do children and adolescents have eye health problems, but adults are also troubled by sub-health problems of vision. Eye fatigue, astringency, dryness, swelling, and pain have become the norm among adults.

Among the elderly, age-related macular degeneration (AMD) is one of the most important blinding diseases among adults over 50 years old in the world. The number of such diseases in China is more than 30million, and it is increasing at the rate of 300000 per year.

With the popularization of computers, televisions, mobile phones, and other devices, the problem of eye health has become increasingly serious, which has also promoted the demand of consumers for eye care products. According to Innova data, the compound annual growth rate of new product launches with eye health claims worldwide from 2017 to 2019 is as high as 20%.

From 2015 to 2019, the proportion of new product launches with eye health claims in Europe, North America, and the Middle East / Africa increased. According to a report of grand view research, worldwide, the sales of eye care products exceeded the US $1.5 billion in 2019. It is expected that the market will maintain a compound annual growth rate of 6.1% by 2027.

Vitamins are the most critical ingredients for eye health products. In the new product release with eye health claims, the top five functional raw materials are vitamin A, vitamin B9, vitamin B2, vitamin E, and DHA. Among them, the global new product release of food, beverage, and dietary supplement with eye health claims and containing vitamin A had an average annual compound growth rate of 11% from 2015 to 2019, which was deeply recognized by the market. Consumers are using dietary supplements to help them improve their eye problems, choose products with natural ingredients and avoid using drugs.

In addition to these eye care raw materials, carotenoids represented by lutein and zeaxanthin are also very common raw materials in the field of eye care. Carotenoids are the precursors of vitamin A, which can be converted into vitamin A in the human body. Lutein is the main pigment in the macular region of the human retina. Its main physiological function to the eyes is as antioxidant and light protection, which can promote the regeneration of rhodopsin in retinal cells and protect vision; Zeaxanthin is often mixed with lutein β- Carotene and cryptoxanthin coexist. The intake of zeaxanthin can increase the macular pigment, enhance the ability of the macular region to resist harmful substances and light ray damage, and prevent and slow down age-related macular degeneration.

Another kind of common eye care material is anthocyanins represented by blueberries and blueberries. Anthocyanins can remove free radicals, reduce the oxidative damage of light to retinal cells, strengthen the elasticity of eye microvessels, promote blood circulation and maintain normal eye pressure.